Thursday, March 3, 2011

Evolving Foursquare’s Game Mechanics

I love Foursquare and continue to have very high hopes for the location-based check-in space. I think one of the key things to look forward to is when these services (Foursquare Gowalla, SCVNGR and of course, Facebook Places) are integrated with business POS (point of sale) systems. The idea being that businesses would know we were checked-in, in real-time, and be ABLE TO DO SOMETHING ABOUT IT, based on our past buying history is one of the most significant things we can all look forward to. That’s when marketing and conversions become relevant and pointed in the LBS space. But until then, there is something else that’s been eating away at me as I’ve thought about Foursquare and similar services.

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