Social media appeal – leaping over degrees of separation | Broadcasting Brain

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Consider the following scenarios that have occurred using social media and social networking applications:

• Stephen Fry Tweets from a stalled elevator: hundreds tune in and respond, garnering some mass media attention
• LeVar Burton asks for a good hangout in Toronto and a bunch of Twitter users flock to the location (reference – Globe and Mail article)
• E-Mailing Seth Godin and getting a short, pithy response to your message, sometimes within minutes
• Shaq(uille O’Neal) Tweets from a location and a few brave souls drop by to say hi
• Connecting with the rich and famous via MySpace, Facebook, etc.
• Following the social media accounts of politicians (Prime Minister Gordon Brown, President Barack Obama) or political operatives (Karl Rove)
• For that matter, interacting with microcelebrities (Robert Scoble, Veronica Belmont, Loic Lemeur, etc.) is a popular pastime with many social media users

What do all of these scenarios have in common?

Social media appeal – leaping over degrees of separation | Broadcasting Brain

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