Friday, July 3, 2009

How FriendFeed Could Become the Ultimate Social Media Tracking Service

Image representing FriendFeed as depicted in C...

Image via CrunchBase

Written by Marshall Kirkpatrick / July 2, 2009 2:25 PM

FriendFeed, the multi-network activity aggregator co-founded by Gmail creator Paul Buchheit, announced today that it has entered the crowded field of real time search. FriendFeed was already the best way to learn what early adopter social media users were saying about any topic across blogs, Twitter, delicious and other diverse social media sites. If FriendFeed wants to step it up to the next level and challenge business-class conversation trackers, we believe there are four steps the company needs to take.

We think that would make a whole lot of sense. In fact we think that if real time search were turned into a business tool it could challenge social media monitoring services like Radian6, Scout Labs and Sysomos. Here's what we think needs to happen in order for that to become a possibility.

How FriendFeed Could Become the Ultimate Social Media Tracking Service

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