European internet consumption to overtake TV in 14 months

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by Nikki Sandison, Brand Republic 08-Apr-09, 12:15

The internet will overtake broadcast TV as Europe's most consumed form of media for the first time in June 2010 if current growth trends continue, according to Microsoft research.

Internet consumption in 2010 will average 14.2 hours per week, or over 2.5 days a month, compared to 11.5 hours a week, or 2 days a month, for TV, claims a report released today by Microsoft entitled 'Europe logs on: Internet trends of today and tomorrow'. It covers Italy, France, Spain, Germany, the UK, Belgium, Austria, Switzerland, Denmark, Sweden, Netherlands, Finland, Norway Turkey, Gibraltar, Cyprus and Greece.

The report highlights that while the internet will become the most popular media, this does not signify a decline in TV but simply reflects the changing ways people experience TV content.

It argues that TV is becoming a two-way connected experience delivered via broadband to multiple screens including TV, PC and mobile.

European internet consumption to overtake TV in 14 months - Brand Republic News - Brand Republic