Google Knows the Mobile Web Isn’t Only About Phones

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Stacey Higginbotham | Friday, April 24, 2009

The mobile Internet will be responsible for getting more of the world online, according to Internet co-founder Vint Cerf, who now works for Google, speaking at a conference in Madrid today. In an earlier post, Om made a similar point, saying that instead of a one-laptop-per-child initiative, we should be thinking along the lines of one smartphone per child. But Google knows access to the web will be about more than mobile phones.

Google, which employs Cerf as vice president and “chief Internet evangelist,” has a stake in mobile web access becoming ubiquitous, not only because more web access equals more people searching on Google and clicking on ads, but because Google has more flexibility in the ways it can control and monetize the mobile web experience as compared to the wired broadband experience. To that end, it has especially high hopes for its Android mobile operating system, which is being used on smartphones, netbooks and eventually on other devices.

Google Knows the Mobile Web Isn’t Only About Phones

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