Tuesday, October 20, 2009

'Going Google' campaign expands worldwide

Nick Eaton

After dipping its toe in the traditional-advertising water, Google is expanding its "Going Google" campaign to six more countries.

The campaign targets businesses that might be looking to update their productivity software, encouraging companies to switch to Google's cloud-based Google Apps. The Mountain View, Calif.-based company is expanding the campaign beyond the United States into the U.K., France, Canada, Japan, Australia and Singapore, it said Monday.

"We hope our messages – in train stations such as Paddington, La Défense and Shinagawa, and at airports in Singapore, Toronto, Dallas and beyond – help companies, schools and organizations learn all about the benefits of going Google with our enterprise products," Google said in a blog post.

'Going Google' campaign expands worldwide

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