Image by Andrew Mason via Flickr
By Alexei Oreskovic
Microsoft Corp and Google Inc secured separate agreements to access real-time content from Web phenomenon Twitter, intensifying their battle for a search market that Google dominates.
Google, and Microsoft's 5-month-old Bing, each announced deals to access Twitter's store of public data in real time on Wednesday, in the latest sign of escalating competition between the two search engines.
The long-expected deals are expected to ramp up the efficacy and lure of search results, by allowing users to scan real-time Tweets: 140-character stream-of-consciousness messages that Twitter hosts on its popular website.
The back-to-back announcements underscored how real-time data in search results is shaping up to be a pivotal battleground in the search arena.
Microsoft, Google Seal Twitter Search Deals - ABC News
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