Friday, October 2, 2009

Why is Google now focusing on the enterprise?

Nick Eaton

I had the opportunity Thursday to speak at length with Matt Glotzbach, head of products for Google Enterprise, about Google's newfound focus on attracting businesses to its Web-based suite of office productivity applications, Google Apps.

The sector has seen exceptional growth over the past year, Glotzbach said. Google recently won over Motorola's handset division, transferring some 20,000 employees from Microsoft's on-premise Office and Exchange solutions to Google's services on the cloud.

And the Mountain View, Calif.-based tech superpower is battling – quite successfully – for the business of the Los Angeles city government, which recently selected Google Apps to replace its old productivity system. Microsoft has poured thousands of dollars in lobbying into convincing the L.A. City Council otherwise, hoping to secure the government's business for Office.

Why is Google now focusing on the enterprise?

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