Flock 2.5 launches with support for Twitter, more services

Image via CrunchBase

by Rafe Needleman

Statistically, Flock is probably not for you. This Web browser, the 2.5 version of which is coming out today for Windows and Mac, is "designed to be the essential browser for the most active 25 percent of users," Flock CEO Shawn Hardin tells me.

You don't generally see browser makers designing their products to not be used by the majority of Web surfers, but this is typical Flock: it's a browser designed for not just Web surfers, but Web crackheads. So far, 7.5 million people have downloaded the browser, and about 1.1 million actively use it.

Flock's differentiator is the way it integrates other services into the main browser frame. While you can layer in some similar features with Firefox plug-in, in Flock, almost everything you'd want to do on the social Web is already built in. And, as Hardin reminds me, all the social features are developed alongside the browser itself, so integration and performance should be more consistent.

Flock 2.5 launches with support for Twitter, more services | The Download Blog - Download.com

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