Social Media: The Five-Year Forecast

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By Jessica Tsai Posted Apr 27, 2009

The distinction between traditional and innovative marketing will become significantly more pronounced as the socially driven online communities continue to gain momentum, according to a Forrester Research report released today. "The Future of the Social Web," by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped -- and will continue to impact -- how consumers engage with each other. That engagement, Owyang writes, will affect the way each company reaches its customers -- and more important, their influencers.

"The community will take charge," Owyang tells CRM magazine in a one-on-one interview, "and that's going to happen whether or not marketers or brands participate." Social networking, he adds, will only continue to facilitate the power shift toward the consumer.

destinationCRM.com: Social Media: The Five-Year Forecast

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