Social Networking Connects Businesswomen On the Road

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By HILARY HOWARD

Published: May 6, 2009

FOR Carolyn Pearson of Leeds, England, the decision to start a social-networking Web site for businesswomen who travel came down to the need for safety and a desire to relieve loneliness and boredom on the road.

"It was all about me being in Los Angeles on a business trip and wanting to go to Venice Beach and thinking, was this a safe thing for me to do?” she recalled. If only she had known other women in the area with whom she could explore the town, she recalled, she would have felt more comfortable about leaving her hotel room.

She also noticed that women venturing alone into public places seemed self-conscious. “When you’re by yourself in a restaurant, you’re obliged to read a book or a magazine so you’ll look busy doing something,” she said.

Social Networking Connects Businesswomen On the Road - NYTimes.com