Wednesday, May 13, 2009

Google Searchology : Richer Snippets, Results Filtering, Impressive Visualizations

Google, Inc.

Image via Wikipedia

Google's Searchology event was a great opportunity to show that Google's search engine not only indexes and ranks web pages, it also categorizes the content available on the web, it extracts information that can be visualized in new and interesting ways.

The first feature launched today is "search options", a new sidebar that can be expanded right on the search results page and that offers a lot of interesting features. You can restrict the results to videos, forums, reviews or recent pages. While you could already use services like Google Groups, Google Video or Google News to obtain similar results, this feature lets you easily switch between the various types of pages and combine different restrictions.

One of the most impressive option is the restriction to reviews, which shows special snippets obtained using sentiment analysis. You'll be able to find directly from the snippets if the author liked a certain product or service, the main advantages and disadvantages and other opinionated excerpts.

Richer Snippets, Results Filtering, Impressive Visualizations

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