Google is buying ads instead of selling them in campaign aimed at corporate America

Image via CrunchBase

MICHAEL LIEDTKE

Google Inc. is so well known that it has become a synonym for search, making advertising unnecessary. Getting businesses to buy Google's online suite of office applications requires a little more elbow grease and marketing muscle.

In a rare commercial campaign, Google is leasing billboards along major highways in New York, San Francisco, Chicago and Boston this month to promote a bundle of business applications that sells for $50 per worker annually. A different message will be displayed each weekday through August, starting with Monday morning's commute.

Google has been peddling its "apps" package since 2007, but only recently realized it needed a more aggressive sales pitch.

Google is buying ads instead of selling them in campaign aimed at corporate America -- chicagotribune.com

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