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Google hasn't yet finished previewing its new Wave collaboration tool, let alone given consumers full-blown access to it. But on Wednesday, Lars Rasmussen--one of the principle engineers behind Wave--hinted at how Google might monetize the tool.
Google ( GOOG - news - people ) Wave is a collaboration and communication tool that allows users to work on the same content object, dubbed a "wave," which can house both text and multimedia. Users can reply to messages and edit together in real-time. Beyond those features, developers can extend Wave's features through a programmable interface.
Rasmussen stressed that Google is, at this point, focused on polishing and popularizing the product, rather than figuring out how to monetize it. Still, he gave in to a tough line of questioning from reporters and hinted at three possible ways Google could monetize Wave once the product is fully baked.
New Revenue Waves For Google - Forbes.com
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